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FAQ
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The trademark process has a general turnaround time of two (2) weeks. The process will consist of: (1) completing a trademark worksheet; (2) conducting a trademark knockout search; (3) reviewing the trademark search results with The Brand Attorney; (4) compiling examples of your usage of the trademark, where applicable; and (5) submitting your trademark application to the USPTO.
The turnaround from the point of submission can take between 6 months and upwards of a year, depending on the nature of your application and any potential issues it may pose.
The answer will depend on the types of protections you are after. Copyright works to protect your logo from unauthorized copying of the design itself. Even when you’re not actively using it, it prevents others from copying or using it without your permission from the date of creation and for the duration of your life, plus 70 additional years. Copyright will also allow you to protect the colors, the typeface/font, and other unique details within your design.
On the other side, Trademarks work to ensure that no other company in your line of work can use your logo to deceive customers and create confusion in the marketplace. Just one more way that you, as a creative, can protect your content.
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